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Hilco+Vision+Outdoor%2F+Croakies
Job Title: Digital Marketing Strategist - Croakies, Jonathan Paul Eyewear, Leader Swim Brands
Industry Sector: Bike, Fishing, Fitness, Hunting/Shooting, Other, Outdoor
Job Categories: Marketing

 Contact Information
 
Company Name: Hilco Vision Outdoor/ Croakies
  Address: 33 W. Bacon St
Plainville, MA 02762
United States
  Company Phone: 5086994406
Web Site: https://www.croakies.com

Job Description
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The Position: Digital Marketing Strategist - Croakies, Jonathan Paul Eyewear, Leader Swim Brands

Hilco Vision, home to the industry-leading Croakies, Jonathan Paul Eyewear, and Leader Swim brands, is searching for a highly-motivated, energetic, digital marketer to elevate our brands through increased engagement, improved customer retention, boosted B2B web traffic, and global e-commerce growth. The Digital Marketing Strategist will report directly to the Director of Consumer Brand Marketing to execute on annual marketing plans and brand growth strategies, define and deliver the brands’ annual social, email, web, and accompanying digital marketing calendars, and enhance consumer engagement and retention across all events, trade shows, and consumer outreach initiatives and promotions. In addition to providing all-encompassing digital marketing support for the Croakies, Jonathan Paul Fitovers, and Leader brands, this role will also be a pivotal part of the Hilco Vision Marketing department, providing collaborative marketing support to the department as directed by the Director of Consumer Brand Marketing. The Digital Marketing Strategist will also drive B2B digital marketing initiatives such as email campaigns and seasonal website management.

Requirements:

  • Minimum 3 years prior marketing, e-commerce, or related experience
  • Proficient email marketing background
  • Previous work experience in the Outdoor/Sporting Goods Industry or consumer oriented discipline
  • Prior departmental budget management experience
  • Prior digital marketing management and B2C/B2B e-commerce strategy development
  • Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)
  • Related sporting goods or consumer products brand marketing experience

 

Specialized Skills:

 
  • Bachelor’s or Master’s level degree in marketing, communications or a related field
  • Exceptionally savvy in the use of social media
  • Proficient in the use of HTML and working with various web platforms (eg. WordPress)
  • Familiarity with SEO/SEM and Google Analytics
  • Strong writing, oral, and presentation skills
  • Exceptional critical thinking skills
  • Proficiency with MS Word, Excel, PowerPoint, as well as use of Adobe products 

 

Benefits include:
Paid Holidays, Vacation Pay, Sick Pay, Medical, Dental Insurance & 401k Retirement

Position to be based in either our Bozeman, MT, Jackson, WY, or Plainville, MA offices

Qualified applicants should send resume and cover letter to chrism@croakies.com
 

 



Job Location: Bozeman or Jackson, MT, WY
Country: United States
Position Type: Full Time
Employee May Telecommute: No
Job seekers must live within: No preference
Required to Relocate: Yes
Willing to Travel: Yes
Required Experience Required: 3-5 years

Contact Name: Chris McCullough
E-mail: chrism@croakies.com

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