The Bicycle Industry Jobs Marketplace

Retail Marketing Manager openings (2) - Trek Bikes


Posted by Trek Bicycle Corporation on 10/16/2021

Job Basics

Industry Sector: Bike, Fitness, Outdoor

Job Categories: Management - Brand, Marketing & Digital Marketing, Social Media - Digital Marketing

Company Type: Accessories, Apparel/SoftGoods, HardGoods/Equipment, Recreation, Retailer

State: WI

City: Waterloo


Required Experience:

Job Type: Full Time


Required to Relocate:

Required to Travel:

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

Join Trek, awarded Fortune's 2020 Best Workplace in Retail!

We have TWO openings in retail marketing. If you have bike retail experience and a passion for marketing, we want to hear from you!

Retail Marketing Programs Manager 


The Retail Marketing Programs Manager is responsible for all marketing programs at Trek Retail locations. Types of programs this person will manage include, but are not limited to, NICA, Bicycle Demo & Rental, Customer Retention Programs, and Hospitality Programs. The marquee program that this person will be responsible for is managing the creation and marketing of a database of Great Rides that we recommend to our customers.

The ideal candidate is a creative marketer who can strategize how to best engage with customers via Retail Programs, with the goal of keeping riders riding, and bringing them back into the shop. This person should have a deep understanding of the customer journey a rider takes as they grow as a cyclist, and what kind of support they would need to remain engaged.

The ideal candidate is proactive, and capable of building marketing programs from scratch.


  • Developing, implementing, and managing all Retail Marketing Programs
  • Creating consumer-facing marketing and communications plans for all Retail Marketing Programs
  • Identifying which programs would be most impactful at Trek Retail locations
  • Working closely with the Trek Retail Department to develop, evolve, and measure the success of Retail Programs
  • Working with the SVOC Manager and Retail Content Manager to identify which customers would be the right fit for which programs, and build marketing campaigns to reach them


  • Preferred 2+ experience working at a bicycle retail location
  • Demonstrated ability to create and maintain strong business relationships
  • Able to get things done quickly, act with a sense of urgency, adapt to changing environments and maintain a positive attitude throughout
  • Strong attention to detail, and highly organized
  • Strong communication skills
  • Ability to work effectively with other areas throughout the organization

Retail Marketing and Content Manager 


The Retail Marketing Campaigns and Content Manager is responsible for managing what messages Trek sends to customers of Trek Retail Stores, and at what cadence. Messages could support marketing campaigns (such as product launches), they could be as a result of a business need (oops, we have too many shoes, help me find people to buy them), or they could be proactive messaging using SVOC data.

The ideal candidate is a master strategist when it comes to how to work the book of business at a bicycle retail store. This person would be using their knowledge and experience to help target messaging to the right group of consumers. The ideal candidate has an investigative mind and will creatively approach who and how to target customers with appropriate, enticing messages.

The ideal candidate also needs to be highly organized and a good planner, as they will own the communication calendar for all Trek Retail Stores.


  • Manage the Retail Marketing Campaign and Communications calendar
  • Manage all aspects of Retail Campaigns
  • Proactively identify consumer communication opportunities and work with SVOC Manager to get needed data
  • Work with key players in the Retail Department to identify business needs, then address them with targeted messaging
  • Manage execution of brand campaigns through retail channels
  • Own the retail communication calendar and prioritize messages and quantity of messages to consumers
  • Identify what content should be in the post-purchase email series and what the cadence of messages should be
  • Manage the prioritization and quantity of messages that are going out to different segments of customers


  • Preferred 2+ years experience working at a bicycle retail location
  • Able to suggest customer shopping trends at a bicycle retail location (what customers would like if they purchased “x”)
  • Deep understanding of cycling products, or a willingness to learn!
  • Demonstrated ability to create and maintain strong business relationships
  • Able to get things done quickly, act with a sense of urgency, adapt to changing environments and maintain a positive attitude throughout
  • Strong attention to detail, and highly organized
  • Capable of planning and working 3-6 months ahead but also able to make short term plans and changes – fun and flexible!

About Trek Bicycle Corporation

Trek is a place where you’re valued for being you. If you’re really into bikes, that’s great. If you’re not (yet), that’s great too. Because there’s a lot more to Trek than bikes. Every person has a unique history and life experience to bring to the table. We respect that. It’s what makes us who we are.