Digital Marketing Manager
Posted by Erem on 12/02/2021
Job Basics
Industry Sector: Outdoor
Job Categories: Marketing & Digital Marketing
Company Type: Apparel/SoftGoods, Conservation, HardGoods/Equipment, Retailer
State:
City: Remote
Country: United States
Required Experience: 5 - 7 years
Job Type: Full Time
Salary: 70,000-90,000
Required to Relocate: No
Required to Travel: Yes
Employee May Telecommute: Yes
Job Seeker Must Live Within: Telecommute
Job Description & Requirements
Digital Marketing Manager
Erem Job Overview
Erem Company Overview
Founded by the family that started and ran Timberland before its 2011 sale to VF Corp, Erem is a new, direct-to-consumer outdoor performance gear company focused on the desert. Erem’s mission is to enable people to experience the beauty, vastness, and extremes of the desert while positively impacting people, place, and planet.
Erem’s first product, the Biocircular™ Xerocole, is a hiking boot that sets a new standard both in terms of desert performance and environmental sustainability. Erem has multiple other footwear products in late-stages of development, and will soon be expanding into other product lines, including apparel.
Erem is now looking to add an extraordinary talent to our marketing team to help lead digital marketing and communication efforts as we come out of launch and into full-scale commercial operations. If you are an outdoor and desert lover, are motivated to build a world class brand with social + environmental impact at its core, have the skillset to bring a digitally first, startup brand to life, and want to help build and scale an ambitious startup with significant potential from its earliest days, then we want to hear from you. We work remotely but we are a very close-knit group.
Digital Marketing Manager
The Digital Marketing Manager will be responsible for bringing Erem’s brand to life, digitally. This role will lead (1) social media marketing (2) email marketing (3) affiliate marketing, (4) content calendar, and (5) content creation. The ideal person should be a great storyteller, have a deep understanding of brand, and be very comfortable with the quantitative aspects of digital marketing reporting.
This role will work closely with Erem’s leadership team, specifically the VP of Marketing and CEO. Specifically, this role requires multiple years of experience with:
Klaviyo, Sprout Social, Avantlink, Instagram / Facebook, Twitter, and TikTok
Developing, maintaining, and implementing a content calendar across multiple channels including social and email
All aspects of social media marketing, including planning, posting, interacting, and reporting
All aspects of email marketing, including overseeing template design, writing copy, creating customer segments, and reporting
Developing and executing pitches for affiliate marketing partners
As an important member on a small marketing team, the Digital Marketing Manager will also be asked to contribute to, and lend their expertise to other marketing strategies including influencer marketing, paid digital, field marketing, and more.
Additionally, the right person for this role:
Has 5+ years of digital marketing experience and prior experience in the outdoor industry
Is a strong storyteller that can write on-brand copy and provide on-brand art + graphic direction
Is able to lead time-sensitive programming from briefing to execution with minimal oversight while balancing multiple competing priorities
Is a people person that enjoys building coalitions with brand partners, interacting with customers online, and is willing and able to serve as a voice of the brand
Has appreciation and understanding for offline marketing channels such as retail and field marketing
Is an entrepreneurial individual that thrives in a low-structure environment and takes changes of plan ‘in stride’ and with a smile
Is happy working in a remote environment
Finally, the right candidate absolutely must be:
An avid outdoors person with a love for desert environments
Inspired by the chance to have meaningful social and environmental impact
Our team already works across multiple time zones. If you are the right person for this role, we will gladly make it work no matter where you are based.
Compensation & Perks of the Role
Erem is an equal opportunity employer that does not discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.
Compensation for the Digital Marketing Manager role includes:
Competitive salary
Equity in Erem
Health + dental benefits
Retirement plan
As a member of the Erem team you will also:
Spend a lot of time outdoors and in the desert
Be part of a team of kind yet ambitious people who are trying to do something new and big, are motivated to have a positive impact
Enjoy free Erem product
Get paid time off to do community service
About Erem
Founded by Jeff Swartz (Former CEO of Timberland) & Noah Swartz (Harvard MBA), Erem is a new, direct to consumer outdoor footwear and apparel company for the desert. Our mission is to enable people to experience the beauty, extremes, and vastness of the desert, while positively impacting people, place, and planet.
Erem is growing and looking to add new members to our team. Do you love the desert? Do you love spending time outdoors? Are you motivated to have a social and environmental impact?
If Erem’s mission resonates with you, then we want to hear from you.
