Marketing Director
Posted by Escape Climbing on 12/23/2021
Job Basics
Industry Sector: Fitness, Outdoor
Job Categories: Design - Web, Management - Executive, Management - Sales, Marketing & Digital Marketing
Company Type: Apparel/SoftGoods, HardGoods/Equipment
State: MN
City: Minneapolis, Remote
Country: United States
Required Experience: 3 - 5 years
Job Type: Full Time
Salary:
Required to Relocate: No
Required to Travel: Yes
Employee May Telecommute: Yes
Job Seeker Must Live Within: Telecommute
Job Description & Requirements
JOB DESCRIPTION
JOB TITLE: Marketing Director
Classification: Exempt
Status: Full-time
Location: Minneapolis or Remote
______________________________________________________________________
POSITION DESCRIPTION:
The Marketing Director is responsible for developing and implementing Escape Climbing’s brand strategy in order to hit sales goals and grow Escape into a climbing lifestyle brand.
The Marketing Director must be able to work with a small team, leverage talents and resources to grow the team and company very aggressively over the next 5 years (40-50% YoY growth).
______________________________________________________________________
POSITION RESPONSIBILITIES:
Create and execute marketing strategies to hit sales goals
Find and develop overall marketing and brand strategies to grow sales and brand awareness while meeting pre determined TACOS.
Maximizing education and advertising campaigns across Amazon, Google, Etsy, Shopify, Social Media, Influencer, Distributor, Retailer, and other programs
Research, identify marketing trends and assimilate strategies into the marketing plan.
Provide creative direction and execute written communication, messaging and copywriting assets.
Take lead on all copywriting
Work with the marketing team, either collaboratively or independently, to conceptualize, test, and pitch visual content projects that further the education and engagement goals.
Prioritize and manage multiple projects within scope, shoot windows, and budget restrictions, while looking for value-added opportunities and efficiencies.
Stay up to date on industry trends, methods and techniques
Part of the leadership team and will embody and help to drive our company culture
All employees are expected to help in any position as needed.
________________________________________________________________
BASIC QUALIFICATIONS:
5+ years’ experience managing digital marketing, ecommerce, marketing or related field
Proven track record of growing sales in a brand with consistent double digit YoY growth.
Deep understanding of the Climbing and or the Outdoor Industry
Metrics-driven marketing mind with eye for creativity
Strong analytical and creative problem-solving skills
Strong copywriting abilities
Solid knowledge of analytics tools (e.g., Google Analytics, SEM Rush, etc.)
Proficient in Asana, G-Suite, Mailchimp, Adobe Creative Suite and other relevent marketing software.
EDUCATION REQUIRED:
Bachelor's degree in marketing or related field.
YEARS OF EXPERIENCE:
5+ years’ experience managing digital marketing, ecommerce, marketing or related field
________________________________________________________________
PHYSICAL JOB REQUIREMENTS:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.
Ability to use tools such as camera equipment, camera lighting, carts for transporting product, computer, and ladder.
Ability to wear eye and ear protection
Repeated twisting, bending, reaching, lifting and gripping during product shoots
Ability to lift 51lb
Standing for extended periods of time
Ability to work in a facility that uses chemicals in its production
Ability to work on a computer for extended periods of time
Travel up to 20% may be required
Ability to video-conference up to 8 hours a day
Apply by sending a resume and cover letter to orders@escapeclimbing.com
