The Bicycle Industry Jobs Marketplace

Marketing Director


Posted by Escape Climbing on 12/23/2021

Job Basics

Industry Sector: Fitness, Outdoor

Job Categories: Design - Web, Management - Executive, Management - Sales, Marketing & Digital Marketing

Company Type: Apparel/SoftGoods, HardGoods/Equipment

State: MN

City: Minneapolis, Remote

Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time


Required to Relocate: No

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within: Telecommute

Job Description & Requirements


JOB TITLE: Marketing Director

Classification: Exempt

Status: Full-time

Location: Minneapolis or Remote



The Marketing Director is responsible for developing and implementing Escape Climbing’s brand strategy in order to hit sales goals and grow Escape into a climbing lifestyle brand. 

The Marketing Director must be able to work with a small team, leverage talents and resources to grow the team and company very aggressively over the next 5 years (40-50% YoY growth).



  • Create and execute marketing strategies to hit sales goals

  • Find and develop overall marketing and brand strategies to grow sales and brand awareness while meeting pre determined TACOS.

  • Maximizing education and advertising campaigns across Amazon, Google, Etsy, Shopify, Social Media, Influencer, Distributor, Retailer, and other programs

  • Research, identify marketing trends and assimilate strategies into the marketing plan.

  • Provide creative direction and execute written communication, messaging and copywriting assets.

  • Take lead on all copywriting

  • Work with the marketing team, either collaboratively or independently, to conceptualize, test, and pitch visual content projects that further the education and engagement goals.

  • Prioritize and manage multiple projects within scope, shoot windows, and budget restrictions, while looking for value-added opportunities and efficiencies.

  • Stay up to date on industry trends, methods and techniques

  • Part of the leadership team and will embody and help to drive our company culture 

All employees are expected to help in any position as needed.



  • 5+ years’ experience managing digital marketing, ecommerce, marketing or related field

  • Proven track record of growing sales in a brand with consistent double digit YoY growth. 

  • Deep understanding of the Climbing and or the Outdoor Industry

  • Metrics-driven marketing mind with eye for creativity

  • Strong analytical and creative problem-solving skills

  • Strong copywriting abilities

  • Solid knowledge of analytics tools (e.g., Google Analytics, SEM Rush, etc.)

  • Proficient in Asana, G-Suite, Mailchimp, Adobe Creative Suite and other relevent marketing software.


  • Bachelor's degree in marketing or related field. 


  • 5+ years’ experience managing digital marketing, ecommerce, marketing or related field



Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.


  • Ability to use tools such as camera equipment, camera lighting, carts for transporting product, computer, and ladder. 

  • Ability to wear eye and ear protection

  • Repeated twisting, bending, reaching, lifting and gripping during product shoots

  • Ability to lift 51lb

  • Standing for extended periods of time

  • Ability to work in a facility that uses chemicals in its production  

  • Ability to work on a computer for extended periods of time 

  • Travel up to 20% may be required

  • Ability to video-conference up to 8 hours a day

Apply by sending a resume and cover letter to

About Escape Climbing

Escape Climbing is made up of climbers, engineers, dreamers, and doers. We’re the type of people who love to dive into things and get our hands dirty. We’re passionate about continually getting better at everything we do, and work hard at reducing waste of every kind. We’re an open and welcoming workplace, where opinions and diversity of strengths are valued, and filled with people who are always excited to share their love of climbing. We work together to serve our customers and push the sport of climbing forward.