Marketing/Brand Communications Specialist

Posted by ALUULA Composites on 01/03/2022

Job Basics

Industry Sector: Action, Bike, Fishing, Fitness, Hunting/Shooting, Lifestyle, Outdoor, Snow, WaterSports

Job Categories: Marketing & Digital Marketing

Company Type: DoesnotApply

State: BC

City: Victoria

Country: Canada

Required Experience: 3 - 5 years

Job Type: Full Time

Salary: $60,000.00-$80,000.00 CDN

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements

ABOUT US

ALUULA Composites (aluula.com) is based in Victoria BC, situated on Canada’s rugged west coast. We are a new company, focused on creating the world’s Lightest and Strongest Soft Composites into some of the most challenging and demanding consumer and industrial applications on earth. From the materials used to make the lightest sails and kites available for wind sport enthusiasts to the toughest mission critical aerospace applications imaginable, ALUULA is resetting expectations in every market it serves. Driven by innovation and competitive spirit, we are a company on the rise.

With exceptional year over year growth and ambitious plans ahead, ALUULA is building its team to capitalize on the opportunities in front of us. If you are driven to succeed and feel a need to be challenged, introduce yourself and let’s see how you might be a part of our exciting future.

MARKETING/BRAND COMMUNICATIONS SPECIALIST

As the Marketing/Brand Communication Specialist at ALUULA, you will work with Company Leadership to bring the ALUULA story to life, building awareness of the ALUULA brand and amplifying our Partner brand’s ALUULA stories. To achieve this, you are able to capture the excitement and meaning of these ‘next generation’ products, and are responsible for day-to-day marketing initiatives at a fast-growing technology company.

In this role, you will:

• Be a brand steward, ensuring all ALUULA touch points have a consistent brand voice.
• Collaborate on the development of the annual marketing calendar, and be responsible for its implementation. 
• Deploy brand initiatives and develop a variety of supporting material including emails, PR, presentations, sales collateral, newsletters, social media posts and general marketing collateral.
• Be the day-to-day point person with our external marketing agencies and contractors.
• Develop trusted relationships with our valued Partners, maximizing the positive impact that ALUULA brings to their business. 
• Work closely with the Product Development team to articulate the benefits of new and existing products and technologies.

We’re looking for someone who:

• Demonstrates a knack for creative storytelling and the ability to turn that into communications and content.
• Possess an entrepreneurial spirit and a roll-up-the-sleeves, get it done attitude. You’re comfortable jumping in and learning new things.
• Have superb organization skills, with a proven ability to manage multiple projects concurrently. 
• Is a natural communicator, whether that’s thoughtfully crafted emails to our Partners or writing copy for social channels and sales materials.
• Have graphic design experience/training, and are comfortable working in Adobe CC Creative Suite (InDesign, Illustrator, Photoshop) to create various web and printed materials.
• You have a deep understanding of social platforms and are up to speed on social media trends. You have experience with marketing on social media and a working knowledge of SEO and Google Analytics.
• 2+ years experience working within a marketing department or at an external agency. And if not, you’ll have a compelling story as to why this won’t hold you back.

Bonus experience and skills:

• Have worked at a social media agency or internally as a social media specialist.
• You have worked as a graphic designer on things like brand identity, advertising, social media, web, packaging and printed collateral.
• Some type of technical product design and/or general technical background. 
• A personal interest in outdoor activities, or have worked in the outdoor industry.

WHAT WE OFFER

• The opportunity to join a highly motivated and capable team in a great working atmosphere
• Join a rapidly growing technology company in an innovation driven environment
• New modern office and facilities, located in Victoria, BC
• Competitive salary and participation in company profit sharing program
• Benefits package available
• Fun!

About ALUULA Composites

ALUULA Composites (aluula.com) is based in Victoria BC, situated on Canada’s rugged west coast. We are a new company, focused on creating the world’s Lightest and Strongest Soft Composites into some of the most challenging and demanding consumer and industrial applications on earth. From the materials used to make the lightest sails and kites available for wind sport enthusiasts to the toughest mission critical aerospace applications imaginable, ALUULA is resetting expectations in every market it serves. Driven by innovation and competitive spirit, we are a company on the rise.

With exceptional year over year growth and ambitious plans ahead, ALUULA is building its team to capitalize on the opportunities in front of us. If you are driven to succeed and feel a need to be challenged, introduce yourself and let’s see how you might be a part of our exciting future.