eCommerce and Digital Marketing Lead
Posted by Backpackers Pantry on 05/04/2022
Job Basics
Industry Sector: Outdoor
Job Categories: Marketing & Digital Marketing
Company Type: Nutrition
State: CO
City: Boulder
Country: United States
Required Experience: 1 - 3 years
Contact Name: Jean Wallace
Job Type: Full Time
Salary: $75 - $95
Required to Relocate: Yes
Required to Travel: No
Employee May Telecommute: No
Job Seeker Must Live Within: 25 miles
Job Description & Requirements
The e-commerce lead must be the top customer advocate, scouting market needs as they relate to overall customer experience and orchestrating our e-commerce platforms to meet those needs. You’ll evaluate purchasing decisions and buying needs of customers to make informed decisions regarding promotional strategies, pricing, and product lines. We seek a highly motivated individual who brings a more holistic view of customers' needs, industry best practices, and how to create a more interconnected online purchase funnel that weeds out the dead ends in our online shopping experience.
Key employee touchpoints: Sales, marketing, finance, and leadership.
- Develop strategies and manage execution of eCommerce site including sales, traffic, content promotions, CRO, that drive engagement to harness sales-related insights to develop a superior online brand and shopping experience for customers
- Create frameworks that transform our social media and websites into highly profitable platforms
- Manage the overall user experience including site navigation, UX strategy, checkout funnel, retention strategies, and promotional campaigns
- Develop reports and provide frequent analysis of buyer behavior, product sales, marketing campaigns, and platform performance to identify opportunities for growth, ROI, performance, and track trends
- Manage Amazon accounts and Amazon partners; including catalog and product optimization, paid media, reviews, third party reseller enforcement
- Work with the marketing team to advise on digital marketing to improve quality and traffic acquisition
- Communicate ecommerce business performance through a variety of metrics, OKRs, and KPIs, including share of search, product page performance, brand compliance across retailer channels, and sales rank,
- Create promotional offers across our online sales channels
- Analyze traffic to inform website maintenance and the effectiveness of marketing strategies
- Manage and optimize paid media spend - Google, Facebook, display and retargeting
- Optimize product category and detail pages for conversions
- Assist in managing agencies and partners to efficiently and effectively execute AOP's digital plan
- Keep a pulse on product availability and lagging products to create strategies to drive online revenue
- Work cross-functionally to create and support automation- and process-optimization tools
- Fit our Core Values and can align with our Key Initiatives
- Have passion for the outdoors and will proudly support initiatives to help save the planet
- Are both creative and strategic with a focus on problem-solving work
- Have excellent organizational skills and time management
- Have strong business acumen with attention to numbers and budget management
- Have effective communication skills via multiple mediums including in-person, phone, email, virtual meeting platforms, etc
- Can manage complexity and multiple priorities simultaneously
- Have a strong desire and motivation to role your sleeves up and dig in on projects and see through to completion
- Bachelor’s Degree and 2-3 years of E-commerce experience
- Are proficient in:
- Microsoft Office Suite
- Shopify
- Klayvio
- Amazon and other online e-commerce management platforms
About Backpackers Pantry
Backpacker's Pantry was established in 1951 and is one of the oldest outdoor companies in the USA. We manufacture and supply freeze-dried and dehydrated foods for outdoor and adventure travel enthusiasts domestically and internationally. We specialize in natural and organic ingredients, creating chef-inspired, hand-crafted meals to fuel your journey. We treasure the outdoors and dedicate 1% of sales to support conservation efforts across the country. Our solar-powered facility in Boulder, CO is USDA Organic certified, Gluten-Free certified and Non GMO Project certified. Our products can be found at outdoor specialty shops, large box sporting good stores and online through our website.
