Marketing Coordinator USA
Posted by Yuba Bicycles on 01/16/2023
Industry Sector: Bike
Job Categories: Marketing & Digital Marketing
Company Type: HardGoods/Equipment
City: Lake Forest
Country: United States
Required Experience: 3 - 5 years
Job Type: Full Time
Salary: $60-70k / year
Required to Relocate: No
Required to Travel: No
Employee May Telecommute: No
Job Seeker Must Live Within:
Job Description & Requirements
Marketing Coordinator USA
Are you passionate about the environment? Are you seeking an opportunity to work in a FUN industry for a company that believes in changing the way we commute in our local communities while lowering our carbon footprint? Are you looking for a position that encourages creativity in marketing, and gives you the opportunity to grow and advance? Are you a cyclist, bike commuter, weekend warrior - or just like bikes?
If so - we want to hear from you!
Who are we?
Yuba Bicycles (yubabikes.com), with American headquarters based in Lake Forest, CA, was founded in 2007 by Benjamin Sarrazin while on a mission to change the way people commute and to make their lives better.
Yuba Bicycles moves forward each day by working towards that mission within the company employees and externally through our retailers, advocacy partners and suppliers. As a global leader in cargo bikes, our proprietary designs have won us numerous awards and accolades among the media and consumers alike.
Our focus is 100% on the cargo category - and that’s only one characteristic that sets us apart from other bike brands. When people ride our bikes, the attention to detail, passion, engineering, hand-selected high-quality motors & components and custom-designed accessories shine-through. Our team prides itself on offering a level of customer service and sales support commiserate with a high-quality, premium product line.
Position Description: Yuba Bicycles is seeking a highly motivated and creative thinker with strong content creation, digital marketing and writing skills. This person is responsible for evaluating, creating and implementing marketing plans in conjunction with the executive team, as well as content creation, social media management, email campaign creation and implementation, moderating virtual customer engagement and assisting with USA product launches.
Site management including text and image updates
Content creation - ability to proactively storytell through video, photo, blog, newsletters, etc.
List building and management
Create and manage Active Campaign, auto responders
Create and maintain social media marketing plan and editorial calendar for Instagram, Facebook, YouTube, Twitter, Pinterest
Moderate and engage with user-generated content, messages and comments w/ fans and customers and respond to queries
Report on reviews and feedback from customers and fans
Report weekly insights across all platforms to track effectiveness
Develop an optimal posting schedule, considering web traffic and customer engagement metrics
Suggest new ways to attract prospective customers, like promotions and contests
Stay up to date with changes in all social platforms ensuring maximum effectiveness
Design posts to sustain readers’ curiosity and create buzz around new products
Assist with product launches USA
Assist with event planning, marketing and follow-up
Attend consumer and or B2B events and represent the company
Handle day-to-day execution and management of Influencer programs, Expert & Aficionado program
In coordination with Sales & Marketing Director, manage and establish partnerships
Sales and marketing promotions
Assist the Sales & Marketing Director in coordinating sales promotions
Suggest new ways to attract prospective customers including contests and promotions
3+ years of relevant marketing experience
Excellent communication skills with attention to detail
Content Creator with the ability to edit and post on an ongoing basis
Multitasking and analytical skills
Team player - organized, driven and self-motivated individual
Sublime writing skills; Collaborate with partners and departments to create, write and develop engaging text, image, and video content
Ability to think outside of the box and is resourceful
EXCELLENT working knowledge of Facebook, IG and other social media platforms
Proficient in WordPress, Google Workspace
Experience with MailChimp, Illustrator and/or Photoshop required
Experience with Asana (preferred)
Passion for bicycles, bikes for transportation and sustainable mobility required
Previous experience working in marketing in the Outdoor industry (preferred)
Bachelor’s Degree in Marketing, New Media or relevant field (preferred)
Avid cyclist, bike commuter, weekend warrior required; passionate about environmental issues
Company bike demo
Paid Vacation Time
Volunteer time off (2 days)
Salary: $60-75k based on experience
Location: Lake Forest, CA (This is an in-office position. Please do not apply if you are not able to meet this recommendation)
Contact: For consideration, please include a cover letter (PDF only please) outlining why you’re the best candidate for the position, and resume (PDF only please)
About Yuba Bicycles
Everything we do at Yuba Bicycles is done to help change the way people commute while carrying gear, humans, pets and more. Our bikes put smiles on people’s faces as the wind hits their cheeks, as they reduce their carbon footprint and as they realize a more economical and sustainable alternative to a gasoline powered vehicle.With more than 13 years of experience solely focused on the cargo bicycle category, Yuba Bicycles designs and manufactures award-winning bicycles and accessories, and is considered a global leader in its niche. Visit yubabikes.com to learn more about our lineup of premium cargo and e-cargo bicycles, or to find a dealer near you.