Rapala USA Profile
Company Description
Rapala USA believes in selling fun. We work hard to maintain our legacy in a competitive market, but don’t take ourselves too seriously. Afterall, it’s just fishing.
We are passionate about our products, from the legendary Finnish fishing lures started in 1936, to the new innovative Crush City soft plastics. We approach all functions of our business with the same passion by valuing exceptional knowledge and innovative ideas. We bolster a culture that invests in employees, fosters growth and internal promotion, and believe in improving all facets of our business.
We are the US affiliate of the Finnish based parent company, Rapala VMC OYJ. In the US, we are a mid-sized wholesaler centralized in Minnesota where we focus on US sales and product innovation with a distribution center located in Eagan, MN.
