The Bicycle Industry Jobs Marketplace

Public Relations Manager - TBA Outdoors


Posted by TBA Outdoors on 10/13/2021

Job Basics

Industry Sector: Outdoor

Job Categories: Public Relations

Company Type: RepAgency



Country: United States

Required Experience: 3 - 5 years

Job Type: Full Time


Required to Relocate: No

Required to Travel: Yes

Employee May Telecommute: Yes

Job Seeker Must Live Within: Telecommute

Job Description & Requirements

At TBA Outdoors we wake up every morning focused on ROI, KPI's and turning data into weapons. As a digitally centric, data-driven integrated marketing and communications firm, our mission is to develop and execute revolutionary business building ideas that help our clients grow. We have locations in Charleston SC, Charlotte NC, Orlando FL, and Myrtle Beach SC. We are not an ad agency, we are a growth agency.

TBA Outdoors has an exciting opportunity for a Public Relations Manager to join our steadily expanding team. We are seeking an experienced PR professional who can take a leadership role in building our outdoor clients’ businesses through engaging storytelling and media relations. This includes developing business building ideas that drive results and solving everyday business challenges, all while staying organized and communicating clearly in our fast-paced environment.

Responsibilities for this role include:

-Work in tandem with the Client Services and Creative teams to develop and manage innovative PR strategies for outdoor industry agency accounts, including but not limited to these categories:


-Outdoor Apparel & Gear


-Fishing Tackle

-Hunting Gear

-Develop relationships with local, trade, regional and national media of interest.

-Oversee the pitching process, cultivate and develop leads and encourage positive exposure for our clients’ businesses.

-Develop and manage client relationships and work closely with other Public Relations teammates to achieve on-going results.

-Manage crisis communications and develop escalation policies. 

-Develop PR plans as part of a fully integrated agency approach.

Qualifications for this role:

-A Bachelor's degree in English, communications, or a related field

-3-5 years of experience in applicable fields (PR, Media Relations, Communications, Content Marketing)

-Experience in the outdoor industry strongly preferred

-Strong understanding of modern public relations and marketing communications tactics

-Understanding of social media and content marketing as they apply to PR

-Excellent time and calendar management skills

-Ability to work in fast-paced and pressured environment while remaining proactive, resourceful, and efficient

-Ability to work well in a team environment

-Agency experience preferred


While working remotely from home is an option, we are looking for candidates that live in or are willing to relocate to the Southeast (NC, SC, TN, FL)

About TBA Outdoors

At TBA Outdoors, our fully integrated marketing firm boasts a team of experienced, outdoors-oriented professionals who can hit every target in the marketing spectrum. Driven by data and KPIs, we intently focus on maximizing ROI for our clients. For us, delivering results is job one — and building long-term partnerships is part of the process.