Social Media Marketing Manager

Posted by Fuse Lenses on 02/14/2024

Job Basics

Industry Sector: Lifestyle

Job Categories: Marketing & Digital Marketing

Company Type: Accessories

State: FL

City: Clearwater

Country: United States

Required Experience: 1 - 3 years

Contact Name: Jessica Goodin

Business Phone: (727) 600-8061

Job Type: Full Time

Salary: $60,000

Required to Relocate: Yes

Required to Travel: No

Employee May Telecommute: No

Job Seeker Must Live Within: 25 miles

Job Description & Requirements

Fuse Lenses is seeking a dynamic and experienced Social Media Manager to increase brand awareness and strengthen our community in new product lines, market segments, and geographies. Responsible for developing a social media strategy that aligns with the marketing plan, crafting engaging content and leveraging the right social media platforms to build a community: enhancing brand visibility, communicating our brand message, and driving action.

 

Fuse Lenses is a growing organization that helps people maximize their outdoor adventures with innovative lens technology. Every day, the Fuse team custom cuts and ships hundreds of sunglass lens orders worldwide right from our headquarters in Clearwater, Florida. We are a lifestyle-focused company with a tight-knit group of employees that prides itself on living the outdoor lifestyle represented in our high-quality sunglass lenses that was recently named one of Central Florida’s Top 50 Small Businesses by Florida Companies to Watch. A willingness to grow, a passion for customer experience, and the flexibility to support the team are keys to success within our fun and fast-paced environment.

 

Key Responsibilities:

• Social Media Strategy

• Develop and execute a comprehensive social media strategy aligned with the marketing plan, brand goals, and values

• Identify opportunities for growth, engagement, and brand visibility across social media platforms (such as Facebook, Instagram, Tik Tok, and Youtube)

• Create Quarterly SEO Strategy for search driven videos on Youtube/TikTok

• Campaign Execution

• Plan and execute social media campaigns, launches, and promotional activities to drive brand awareness and sales

• Collaborate with team to align social media with overall campaign and business strategies

• Support external agencies and team on ad content strategy

• Content Strategy

• Work with videographer, influencers, and design intern to create high-quality content optimized for platforms (such as Facebook, Instagram, Tik Tok, and Youtube) with best practices and target audience in mind

• Collaborate with team to ensure brand consistency and voice

• Community Engagement

• Foster a positive and engaged online community

• Monitor social media channels for sentiment and customer feedback

• Partnership Management

• Establish and cultivate relationships between brands and influencers

• Manage and optimize affiliate style influencer program

• Facilitate joint marketing efforts between Fuse and other brands or influencers including content creation, giveaways, or events

• Analytics, Research, and Reporting

• Identify and track social media performance using on platform metrics and tools (such as Sprout Reporting, Google Analytics, and Shopify Reports)

• Provide regular KPI reporting and insights, using data to refine strategy and improve

• Research trends in organic content, new platforms/technology, industry trends, and competitor activity

 

Qualifications:

• Proven experience developing and executing social media strategies targeting the lifestyle, fashion, or outdoors industry

• Deep understanding of social media platforms, trends, and analytics

• Strong communication and collaboration skills

• Experience in influencer marketing and partnership negotiations

• Familiarity with tools for organic and paid social media, influencer discovery and management, affiliate sales, and marketing communication

• Bachelor’s degree in Marketing, Communication, or related field preferred

 

About Fuse Lenses

Fulfilling lives are made outdoors. We want to be the lenses you experience life through.

Fuse Lenses is a growing organization that helps people maximize their outdoor adventures with innovative lens technology, including prescription, polarized, and even color-enhancing. Every day, the Fuse team custom-cuts and ships hundreds of sunglass lens orders worldwide right from our headquarters in Clearwater, Florida. We are a lifestyle-focused company with a tight-knit group of employees that prides itself on living the outdoor lifestyle represented in our high-quality sunglass lenses that was recently named one of Central Florida’s Top 50 Small Businesses by Florida Companies to Watch. A willingness to grow, a passion for customer experience, and the flexibility to support the team are keys to success within our fun and fast-paced environment.