The Bicycle Industry Jobs Marketplace

Social Media Coordinator


Posted by La Sportiva N.A., Inc. on 02/21/2024

Job Basics

Industry Sector: Action, Outdoor, Snow

Job Categories: Social Media - Digital Marketing

Company Type: HardGoods/Equipment

State: CO

City: Boulder


Required Experience: 1 - 3 years

Job Type: Full Time

Salary: 40000-45000

Required to Relocate: Yes

Required to Travel: Yes

Employee May Telecommute: No

Job Seeker Must Live Within:

Job Description & Requirements

La Sportiva N.A., Inc.: Social Media Coordinator
Reports To: Senior Digital Marketing Manager
Classification: Professional, full-time
Location: Boulder, Colorado (Denver Metro area residents or those willing to relocate only)
FLSA Code: Non-Exempt
Salary Range: $40,000 - $45,000 DOE plus potential bonuses and a generous benefits package

Job Summary:
The Social Media Coordinator’s (SMC) role is to maintain the brand’s voice by sharing and posting content on
La Sportiva’s social media accounts and blog. The SMC is responsible for regularly posting and distributing
content as well as implementing marketing strategies and campaigns through social media channels.
Duties and Responsibilities:
? Maintains & curates brand social media channels including, Instagram, Facebook, Twitter, YouTube,
LinkedIn and others with input and collaboration from Senior Digital Marketing Manager
? Clear writing skills and the ability to communicate to multiple audiences/channels
? Collaborate with Marketing team to produce compelling campaigns
? Organize content calendar and distribute content plan to all relevant stakeholders
? Coordinates creative assets for social media use with Graphic Designer and Content Creator
? Collaborates with the Sports Marketing team to share/post content from and about our athletes and
marketing events.
? Design, draft and execute social campaigns/postings
? Coordinate with Italian Social and Content teams to share social post assets, content and campaigns
? Report on social media metrics, engagement and KPIs monthly, quarterly and annually
? Maintain knowledge of social media trends and best practices
? Other duties as assigned
Skills and Abilities:
? Communication: active listening, diplomacy, tact, verbal, written
? Copy writing & editing experience
? Emotional intelligence: self-awareness, self-management, empathy, relationship management
? Organized and detail-oriented
? Prioritization: ability to meet deadlines and coordinate multiple projects simultaneously
? Proficient in Google Suite and Microsoft Suite

? Social media: knowledge of social media platforms, content strategies, & metrics reporting
? Knowledge of and experience with Climbing, Mountaineering and Running footwear, apparel, and/or
ski hardgoods products.
Education and Experience:
? 4-Year Bachelor’s degree preferred in Marketing, Communications or Journalism preferred
? 2+ years of experience Coordinating Social media posting and campaigns preferred
? Experience with content editorial calendars and planning
? Experience creating content posts for various social media channels
Work Environment:
? 37+ hour standard work week requirement
? Travel up to 5% of the time as needed for Marketing events where social media posting is required
? Office environment with appropriate workspace and equipment needed for position are provided
? Occasional long periods of sitting, walking, and standing
? Position requires regular interaction with a variety of constituents, including team members and
? Must be able to lift, carry, push, or pull up to 50 lbs., as well as be able to bend and walk without issues
This is a full-time, non-exempt position with a schedule of Monday through Thursday 8:00 am – 5:00 pm and Friday
8:00 am – 1:00 pm. We offer a comprehensive benefits package which includes, but is not limited to, the
? Company-paid healthcare insurance for the employee and dependents
? 401K retirement plan plus employer Safe Harbor match
? 22 paid holidays, 80 hours of paid vacation, 40 hours of paid personal leave, and 48 hours of paid sick
? 12 week of paid maternity leave; 8 weeks of paid paternity leave
? La Sportiva product discounts and allowance
? Wellness/fitness benefit
? RTD Eco-pass
? Up to 2 days of remote work per week after 6 months of employment
How To Apply:
Please submit your cover letter, resume, and references to with the subject line “[Job Title]
- Your Name.” No walk-ins or phone calls please.
La Sportiva is an equal opportunity employer. Your gender, religion, skin color, first language, and age do not
factor into employment decisions here. Neither do your friends in high places. If you love our mission and
products and are great at what you do, come as you are.
About La Sportiva:
Our mission is to bring you the best technical products to explore the outdoors. For 93 years we have been
producing innovative products and we are looking forward to the next 90 years. Produced and designed in a
small mountain town at the foot of the Dolomites, La Sportiva supports 140 families in a unique and enviable environment. Every day the mountains surround the people who handcraft our products. Being mountain
based and family run allows us to draw on eight decades of experience handed down through the generations.
With this heritage we can focus on the future and meld new technologies, ideas and innovation with our rich
knowledge of manufacturing to give you the most amazing products on the market. Products that let you go
where you dream to go, do what you dream to do and live how you want to live.
Our goal is to find the ideal balance between life and work while maintaining a thriving business that allows
our associates to enjoy life and be proud. We want people to love working at La Sportiva and always be excited
to make it a better place to work and feel effective and rewarded. We want to be the company that customers
and retailers love to work with and strive to support whenever they can.

About La Sportiva N.A., Inc.

La Sportiva is the leader in technical outdoor footwear.