Marketing Coordinator

Posted by Fidlock USA on 04/29/2025

Job Basics

Industry Sector: Bike, Outdoor

Job Categories: Customer Service, Marketing & Digital Marketing

Company Type: Accessories, Recreation

State: NC

City:

Country:

Required Experience: 0 - 1 year

Job Type: Full Time

Salary:

Required to Relocate: No

Required to Travel:

Employee May Telecommute: Yes

Job Seeker Must Live Within:

Job Description & Requirements

Location: Charlotte or Raleigh, NC preferred - Open to Remote

Industry: Cycling / Outdoor Recreation

Reports To: Marketing Manager

 

Overview:

Fidlock USA is seeking a proactive and detail-oriented Marketing Coordinator with a strong understanding of the cycling and outdoor industries. This role blends customer satisfaction, marketing operations, and content creation — supporting both B2C and B2B marketing efforts. The ideal candidate is a self-starter, comfortable wearing many hats, and passionate about delivering exceptional customer experiences and compelling brand stories.

 

Qualifications:

• Familiarity with the bike and/or outdoor industries is essential.
• Experience in Static and Video Ad creation. Premiere Pro and Photoshop experience is essential. Figma experience is a plus.
• Experience with Shopify, Gorgias, JudgeMe, and email marketing platforms is a plus.
• Strong written and verbal communication skills.
• Ability to multitask and manage projects with minimal oversight.
• Must be highly organized, collaborative, and self-motivated.
• Minimum Education Requirement: Bachelor’s Degree.

Marketing Responsibilities:

• Ensure all communications align with Fidlock USA's branding guidelines.
• Create high-quality photo and video content for both organic and paid campaigns.
• Analyze social and digital ad metrics to optimize performance.
• Stay up to date with industry trends and recommend new strategies for engagement.
• Support B2B marketing efforts with dealer outreach, email campaigns, and blog content.
• Assist Fidlock Ambassadors with asset development.
• Create marketing flyers for events and dealer communications.
• Perform additional tasks and projects as assigned by management.
• Some travel may be required.

Customer Satisfaction Responsibilities:

• Respond promptly and appropriately to customer inquiries through Gorgias.
• Catalog customer issues accurately to track and analyze trends in outreach.
• Elevate recurring issues and trends to internal teams for resolution.
• Manage and respond to product reviews and feedback (via platforms like JudgeMe).
• Maintain up-to-date knowledge of products, pricing, and promotions.
• Additional responsibilities as needed.

About Fidlock USA

FIDLOCK USA is the North American division of FIDLOCK GmbH, a German company renowned for its innovative magnetic-mechanical fastening systems. Founded in 2007 by Joachim Fiedler, a former professional cellist, the company was inspired by the need for quick and secure fasteners that offer intuitive handling. FIDLOCK's unique approach combines magnetic attraction with mechanical locking to create fasteners that are both secure and easy to use.

In late 2022, FIDLOCK USA Inc. was established to bring these proven products to U.S. consumers, making them available not only online but also in bicycle and outdoor sports retail shops. The U.S. division is headquartered in Charlotte, North Carolina and has been expanding its presence across North America. FIDLOCK USA offers a range of products, including the TWIST water bottle system, HERMETIC dry bags, and VACUUM phone mounts, all designed to provide secure and convenient solutions for cyclists and outdoor enthusiasts.

The company continues to innovate, introducing new products and expanding into additional markets. FIDLOCK's commitment to quality and user-friendly design has made its fastening systems popular in various industries, including cycling, outdoor recreation, and even law enforcement.

For more information, visit their official website at fidlock.us.